What makes people want to come to work in your organization? Is it the culture, location, benefit package that has then clamoring to join your organization? If you recruit using your benefit package or salary scales what happens when they necessarily change? Can you always afford to pay more than the other guy? How about your benefit package in the wake of the changing health care laws?
Don't recruit with the tangibles, recruit with the intangibles. Honestly, show how your organizations culture is superior to your competitions. If it isn't explain, how you are building a team that's culture will surpass that of your competition. They can join the Under Dog scratching and clawing to defeat the competition to come out on top. Or try, working at your organization will provide greater opportunities for grow and develop faster that anywhere else. Examine your organization from top to bottom and develop a list of intangibles that set you apart and use them as your recruiting tool. If you truly are different, the intangibles will speak for themselves.
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